Idea of the Week: January 13, 2013
Hard not to like the new Monopoly Save Your Token Promo. It’s part reality TV, part social, part PR, part advertising, and 100 percent culturally interesting. New lessons in how to take small ideas and...
View ArticleThe Big Idea: Wanted Dead or Alive
View as slideshow “You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising...
View ArticleIdeas that do
Today in CM 417 we talked a lot about Ideas That Do. We live in an age when our consumer doesn’t want to sit back and listen to us blather at them. Why even when they’re watching the Superbowl they’ll...
View ArticleA new strategy, and creative, for Old Spice
Gotta admire the new Old Spice spots. Fun, entertaining, well executed. But note the new strategy. Unlike Axe or even previous spots, it’s less about guy gets girl and more about guy is better than...
View ArticleSuper Bowl Ads Disappoint
View as slideshow Except for a few, Ram, Budweiser, maybe the cleverness of Tide, it was another disappointing night. Then again, maybe expectations are too high. Or perhaps agencies feel too compelled...
View ArticleDoers Makers Innovators to feature Google’s Ben Malbon
You won’t want to miss this. Doers Makers Innovators second speaker this 2012/2013 year is Ben Malbon, managing director of Google’s Creative Lab in New York City. In case you’re not familiar with the...
View ArticleA website about the 80s teaches us how to be creative in 2013
We talk a lot about creativity in all of its new iterations in both CM 417 and CM 527. (And CM 423 in the fall.) It’s not about words and pictures anymore. We need utility, content, immersive...
View ArticleThree kinds of advertising creative ideas
Three Kinds of Creative Ideas from edward boches Yesterday, in Fundamentals of Creative Development, we talked about different kinds of “advertising” creative ideas. We explored “big” ideas: Let’s...
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